Mobile Accounts for 40% of $4.5B Black Friday Sales

Could the famous fights for bargains on Black Friday be a thing of the past? According to analysis from IBM, once again, online sales increased this year to $4.5B in the US where mobile accounted for 40% of all online sale, a 23.8% rise on last year alone. In the UK, Black Friday sales rose to 32% to $1.07B while there was a 9.6% decrease in footfall for traditional retailers

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